Live Resume Preview
Alex Morgan
Professional Summary
Growth-focused Digital Marketer with 4+ years scaling paid and organic acquisition funnels. Managed $1.2M in annual ad spend achieving an average 4.8x ROAS and grew organic traffic by 180% in 12 months.
Work Experience
Performance Marketing Lead — Shopify Merchant Hub
2022 – Present
- Scaled paid acquisition on Google Search & Meta from $20k to $100k/mo while dropping Customer Acquisition Cost (CAC) by 28%.
- Orchestrated programmatic SEO content strategy yielding 250,000+ monthly organic visitors.
Skills & Technologies
Google Ads, Meta Ads Manager, GA4, SEMrush, Ahrefs, HubSpot, Klaviyo, SEO, Copywriting, A/B Testing
Education
B.S. in Marketing & Communications — Boston University (2017 – 2021)
📊 Role Benchmarks
2025 DataAverage Salary
$82,000 / yr
ATS Pass Rate
98%
✓ SEO✓ Google Ads✓ Meta Ads✓ ROAS✓ Content Strategy✓ Email Marketing✓ Google Analytics 4✓ Conversion Rate Optimization✓ HubSpot
💡 Frequently Asked Questions
What metrics matter most for digital marketers?
Always include ROAS, CAC, conversion rate lift, organic traffic volume, and revenue generated from campaigns.